I’m often asked how I work. There’s more than one answer and all simple.
I work on-site or from my office in Westerville, OH, a suburb of Columbus. For agencies and design studios, I can be out front with my name on your business card, totally behind the scenes, or somewhere in between. Occasionally I work through a staffing agency. Whatever works for clients generally works for me.
The only way I won’t work is without a creative brief.
Why I always start with a creative brief (and you should too).
Here’s the thing. Copy isn’t just a random creative element, it’s part of your brand identity and user interface. It affects how people view your business and influences their preferences and buying decisions.
Starting with a creative brief is how I work to make sure you’re delighted with the final product. And your satisfaction with my work is my top priority. A creative brief is key to avoiding a copy train wreck. Or for that matter, preventing a design or development disaster.
Like design and UI features, copy is also a functional element of any digital experience or communication. From a practical standpoint, the brief defines the “who,” what,” “when,” and “where” of the creative content so I can focus my energy on figuring out how best to communicate it.
If you don’t have a creative brief, no worries. I’ll write one after we discuss the particulars.
- project Best for one-off projects such as developing web content or generating ideas for a campaign such as a product launch or rolling our a new service. Project engagements require an approved estimate and are billed as follows. Creative/consulting fees are due 50% upfront with balance due 15 days upon delivery of approved content. Payment for jobs under $1,000 are due on delivery.
- installments Appropriate for long-term engagements with multiple iterations and phases with the agreed fee paid at the onset of each phase or defined period. For these engagements, the project phases, installment amounts and timing are approved in advanced with the project estimate.
- retainer contract Makes sense when the client wants to engage me on a variety of projects for a certain number of hours per week or month, or for recurring activities such as maintaining a company blog or social media postings. Requires either a bi-weekly pay schedule or paid at the start of each month.
Easy-peasy. Just send me an email that briefly outlines what you have in mind, the best method and time to contact you, and we can go from there.