copywriting

  • digital content: banners/blogs/websites/apps/tbd
  • broadcast: TV/radio/video (includes direction and production supervision)
  • analogue: print/outdoor/dm/brochures/white papers
  • ghostwriting: books/e-books/speeches

concepts

  • ideation for brand campaigns
  • campaign extensions and pull-through tactics
  • product/service naming
  • product launches/service roll outs
  • branded url development

strategy

  • brand positioning (competitive analysis/visualization/brainstorming)
  • verbal identity elements: core message development, positioning statements and tag lines
  • brand audits and recommendations
  • marketing: strategic planning/tactics/metrics

 

 

 

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