• Weather related wild posting.
  • Live Facebook posting from JointCharge during 2017 Boston Marathing
  • 2016 Mini Marathon-targeted Facebook Ad

Lots of experts claim to know the secrets of creating engagement on social media. Usually their secret turns out to be “subscribe to our automated content factory.”

In reality, building a following on Facebook isn’t magic. You just have to be diligent and patient to experiment with different approaches until you find the one the works best.

And then be nimble enough to start all over again when Facebook changes the rules.

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