Any fool can create great work for an SUV or a small-batch bourbon. But it takes a special kind of fool to find the soul inside rolls of industrial rubber roofing. I really believe in the old adage that says there are no boring products, only boring writers. Decision makers are too busy to pay attention to advertising, and they get bombarded with more of it every day from every device they use. No matter what channels you use, it’s critical to tell your story quickly, and memorably. If you have a challenge you believe defies a creative approach, give me a chance to prove otherwise.