postpass akl » :30 Angie’s List TV

This project for Bradley and Montgomery was awesome for a couple of reasons.

The creative director who brought me in is a guy named Brian Harris. Brian is a gifted writer and creative director. Brian used to work for me and I always knew that one day I would be working for him.

The agency kept me involved throughout the process from casting to final cut.  As a freelancer I don’t always get the chance to see a project taking shape. The finished product was even better than I imagined it.

The idea for this spot came from my own experience with a kitchen remodel. It turned out so well that once it was finished, I couldn’t stop looking at it for days.

Like they say, write about what you know.

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