A clear verbal identity is vital for a healthy hospital brand.

Posted by on Jun 15, 2018 in Customers Define Your Brand

If you’ve never heard the term “verbal identity” before, that’s ok. It means you’re not a copy nerd. However, it is a concept you need to know, for reasons I’ll explain shortly. First, a definition. In its simplest terms, your verbal identity consists of two components: 1. Your content. 2. The style in which that […]