Ageism is real. I should know.

Posted by on Feb 3, 2019 in Brand Identity

[3:30 Read Time] To begin, an uncomfortable confession. No, it’s not my age but more on that in a moment.  Not long ago, I engaged in age discrimination, and I’ve been meaning to write about the event and the broader topic of ageism ever since. So here goes. One Sunday afternoon, I was listening to […]

A clear verbal identity is vital for a healthy hospital brand.

Posted by on Jun 15, 2018 in Customers Define Your Brand

If you’ve never heard the term “verbal identity” before, that’s ok. It means you’re not a copy nerd. However, it is a concept you need to know, for reasons I’ll explain shortly. First, a definition. In its simplest terms, your verbal identity consists of two components: 1. Your content. 2. The style in which that […]