So if we’ve never worked together you might be wondering who I am and what I do exactly. The one sentence version is, I’m a freelance copywriter and I write everything from landing pages and speeches to email campaigns and television spots.
But here’s the thing. I don’t see what I do as writing copy. I start conversations. And those conversations are meant to lead to other conversations that create the foundation for a relationship that grows stronger with time and each encounter.
Since 2013 I have been freelancing for clients that range from global brands to mom and pop startups. Many of them are healthcare or health and wellness brands, a particular love of mine.
Almost all my projects are digital, whether one-offs or campaigns. Sometimes they involve skills other than copywriting, like SEO, A/B testing, and wireframing. Once in a while, I get a print assignment, and those are fun too.
Prior to this chapter of my career, I was a creative director and copywriter with three global agencies, Bates Worldwide, JWT, and GSW.
But no matter what logo was on my business card, business results have always mattered more to me than winning awards.
Although to be honest, accepting some hardware now and then feels pretty great, other than being a lousy way for my wife to spend an evening.
What my business is about, exactly.
Your customers are always looking for new and novel content: news, entertainment, all manner of how-to and what-is information. These days, it’s all about feeding the attention monster.
My job is to make sure it’s your content that makes them stop scanning and start engaging. It’s also about working with designers and developers and others in the multi-disciplinary, omnichannel scrum that defines branding and marketing in the digital age.